Well, the new logo for the London 2012 Olympics has been announced and the reaction has been split between those who love it for it’s unusual, unconventional approach and those who hate for just looking pig ugly.
I have to say that I’m really in that latter camp, although I can relate to some of the ideas behind it I just find the 80’s aesthetic of the logo and the accompanying motion graphics unappealing. I remember the 80’s and it wasn’t pretty. No, really, it wasn’t!
You can find out more about it over on the London 2012 Olympic website, http://www.london2012.com.
There has definitely been mixed reactions to the logo and the accompanying graphics, however one reaction that wasn’t expected or intended was that it caused epilectic seisures! Some in people who hadn’t had a seisure in years, the BBC website ran an article, "Epilepsy fears over 2012 footage":
Epilepsy Action said the images could affect the 23,000 people in the UK who have photosensitive epilepsy.
It said it had even triggered breakthrough seizures where people have a relapse after being seizure-free for a long time.
A spokesman for the charity said: "The brand incorporates both the Olympic and Paralympic Games, which is ironic as the latter is a showcase for athletes with disabilities.
There’s also a petition campaigning for the logo to be redone, currently there are over 31,330 signatures.
Counting the cost
Some people have complained about the £400,000 spent so far on the logo but on the one hand I don’t think this is that great a cost when you consider the various processes and work involved. However, that doesn’t change the fact that I don’t like it!
Such a high profile logo as this, that represents the whole of the UK (not just London!), should be of far better quality. I think it deserves something that is more aesthetically appealing and looks a bit more sophisticated rather than something that’s only strength is that it has sophisticated thought behind it.
I’ll see what I think of it over time, or maybe they’ll change it…