Apple <-> elppA

Apple had their September “It’s Glowtime” keynote event yesterday announcing updated products like Apple Watch, AirPods and iPhones.

The new iPhone Pro phones have a new cinematic slow motion filming mode which records at 120FPS 4K video, they demonstrated this mode with a music video for the band “The Weeknd” where they had them sing the song at 4x so that when it is played at the slow motion 24FPS rate the vocals are played in realtime:

(There’s also another behind the scenes video with a bit more about how it was shot).

It reminded me of the video for the song “Drop” by The Pharcyde which was directed by Michel Gondry. The whole video was shot with them performing everything backwards, so the band had to learn to sing the words as they would sound in reverse so that when the video is played in reverse it looks like they’re singing normally, kind of wild!

(Here’s a link to watch the Pharcyde “Drop” video on YouTube in case the embed isn’t working properly).

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